Concepedia

Sohyoun Shin

SS

7

Publications

184

Citations

7

H-Index

2011

Active since

Affiliations

California State University, Chico(Current)

Eastern Washington University

Sohyoun Shin is an author at California State University, Chico specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBusiness StrategyStrategic ManagementStrategyFirm PerformanceMarketing StrategyInnovationConsumer Research

Publications per year

2011–2019

7

Publications

7

Strategic marketing capability: Mobilizing technological resources for new product advantage

Namwoon Kim, Sohyoun Shin, Sungwook Min · Journal of Business Research · 2016 · 61 citations

Resource-based View, Digital Marketing, Technology Management +10

The mediating role of marketing capability: evidence from Korean companies

Sohyoun Shin, K. Damon Aiken · Asia Pacific Journal of Marketing and Logistics · 2012 · 32 citations

Korean Companies, Firm Performance, International Marketing +20

Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea

Xina Yuan, Sohyoun Shin, Xinming He et al. · Asian Business & Management · 2016 · 29 citations · Full text

Marketing, Firm Performance, Management +12

Decomposed Approach of Market Orientation and Marketing Mix Capability: Research on Their Relationships with Firm Performance in the Korean Context

Sohyoun Shin · International Business Research · 2011 · 25 citations · Full text

Customer Satisfaction, Market Orientation, Resource-based View +14

Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea

Jung Min Jang, Sohyoun Shin · Journal of Advertising · 2019 · 14 citations

Thinking Styles, International Marketing, Consumer Study +18

Rows per page

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