Concepedia
Statistics
Publications
4
Citations
101
H-Index
Active since
2016
Affiliations
Handong Global University(Current)
University of Kent
University of Nottingham
Guihan Ko is an author at Handong Global University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementInnovationStrategic ManagementCustomer SatisfactionInnovation ManagementNew Product DevelopmentTrustEconomics
Publications per year
2016–2021
Non-market strategies and building digital trust in sharing economy platforms
Guihan Ko, Joseph Amankwah‐Amoah, Gloria Appiah et al. · Journal of International Management · 2021 · 32 citations
Economics, Digital Marketing, Business +6
Whom Should We Talk to? Investigating the Varying Roles of Internal and External Relationship Quality on Radical and Incremental Innovation Performance
Michael Obal, Rangapriya Kannan‐Narasimhan, Guihan Ko · Journal of Product Innovation Management · 2016 · 30 citations
Total Quality Management, Project Management, External Relationship Quality +20
In‐store shopping hassles: Conceptualization and classification
Jaehoon Lee, Guihan Ko · International Journal of Consumer Studies · 2020 · 20 citations
Customer Experience, Customer Satisfaction, Consumer Decision Making +14
Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co‐creation
Guihan Ko, Deborah Roberts, Helen Perks et al. · British Journal of Management · 2021 · 19 citations · Full text
Innovation Evaluation, Customer Satisfaction, Innovation Adoption +19
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