Concepedia

Marcelo Gattermann Perin

MG

40

Publications

1.4K

Citations

22

H-Index

2004

Active since

Affiliations

Pontifícia Universidade Católica do Rio Grande do Sul(Current)

Universidade do Vale do Rio dos Sinos

Fundação Getulio Vargas

Woxsen School of Business

Universidade Federal do Pará

Marcelo Gattermann Perin is an author at Pontifícia Universidade Católica do Rio Grande do Sul specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorOrganizational BehaviorStrategic ManagementEducationBusiness Strategy

Publications per year

2004–2024

40

Publications

40

Consumer buying motives and attitudes towards organic food in two emerging markets

John Thøgersen, Márcia Dutra de Barcellos, Marcelo Gattermann Perin et al. · International Marketing Review · 2015 · 213 citations

Entrepreneurial orientation and firm performance: an updated meta-analysis

Mauren do Couto Soares, Marcelo Gattermann Perin · RAUSP Management Journal · 2019 · 97 citations · Full text

Entrepreneurial Phenomenon, Firm Performance, Accounting +10

Acceptance of service robots: a meta-analysis in the hospitality and tourism industry

Wagner Júnior Ladeira, Marcelo Gattermann Perin, Fernando de Oliveira Santini · Journal of Hospitality Marketing & Management · 2023 · 75 citations

Behavioral Decision Making, Socially Assistive Robot, Tourism Industry +24

Learning orientation and competitive advantage: A critical synthesis and future directions

William E. Baker, Debmalya Mukherjee, Marcelo Gattermann Perin · Journal of Business Research · 2022 · 72 citations

Critical Synthesis, Learning Organization, Future Directions +11

Marketing metrics: Insights from Brazilian managers

Cláudio Hoffmann Sampaio, Cláudia Simões, Marcelo Gattermann Perin et al. · Industrial Marketing Management · 2010 · 60 citations

Marketing Analytics, Management, Business +7

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