Martin Horn - Concepedia

Author

Martin Horn

Also Known As

M Horn, Martin Horn, Martin I. Horn

Publications

435

Citations

H-Index

Concepts

All Affiliations

Martin Horn is an author at Marlboro College specializing in marketing, management, and business.

#	Concept	H-Index	Publications	Citations
1	Business	3	3	430
2	Management	3	3	430
3	Arts	2	2	41
4	Communication	1	1	25
5	Culture	1	1	16

Martin Horn

Publications

430

Citations

H-Index

Page 1

	Year	Citations
Sponsorship: From Management Ego Trip to Marketing Success James C. Crimmins, Martin Horn Journal of Advertising Research Destination MarketingManagementBusinessMarketing SuccessSponsorship	1996	389
The Effect of Program Context on Commercial Performance Martin Horn, William J. McEwen Journal of Advertising Software Development PracticeEntertainment MarketingDigital MarketingConsumer ResearchSoftware Engineering	1977	25
An exploratory study of consumer style: country differences and international segments John A. McCarty, Martin Horn, Mary Kate Szenasy, Journal of Consumer Behaviour Consumer StyleInternational MarketingConsumer StudyConsumer ResearchBrand Strategy	2007	16

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