Statistics
Publications
2
Citations
545
H-Index
2
Active since
1996
Affiliations
Dartmouth College(Current)
James C. Crimmins is an author at Dartmouth College specializing in marketing management, marketing, and brand advertising.
Publications per year
1996–2000
2
2
Better Measurement and Management of Brand Value
James C. Crimmins · Journal of Advertising Research · 2000 · 156 citations
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