Concepedia

Author

Michaela Merk

Université Paris Dauphine-PSL

Also Known As

Merk, Michaela, Michaela Merk

15

Publications

83

Citations

3

H-Index

9

Concepts

All Affiliations

Université Paris Dauphine-PSL
MM

About

Michaela Merk is an author at Université Paris Dauphine-PSL specializing in luxury branding, business, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

47

2

Management

1

1

47

3

Marketing

1

1

47

4

Brand Management

1

1

47

5

Brand Awareness

1

1

47

Michaela Merk

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2

Publications

76

Citations

2

H-Index

YearCitations

The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception

Michaela Merk, Géraldine Michel

Journal of Business Research

2019

47

Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing

Géraldine Michel, Michaela Merk, Sevgin Eroğlu

Journal of Personal Selling and Sales Management

2015

29

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