Concepedia
Statistics
Publications
3
Citations
230
H-Index
Active since
2015
Affiliations
University of Georgia(Current)
Loyola University Chicago
Kristy McManus is an author at University of Georgia specializing in arts, management, and marketing.
Top concepts
ArtsMarketingManagementCultureBusinessEconomicsEducationAdvertisingEthnographyAnthropology
Publications per year
2015–2017
A marketing communications approach for the digital era: Managerial guidelines for social media integration
Ginger Killian, Kristy McManus · Business Horizons · 2015 · 175 citations
Social Media, Digital Marketing, Media Marketing +11
Religion-Related Research in the Journal of Macromarketing, 1981-2014
Jenna Drenten, Kristy McManus · Journal of Macromarketing · 2016 · 34 citations · Full text
Marketing, Systematic Review, Economics +8
Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange
Jenna Drenten, Kristy McManus, Lauren I. Labrecque · Consumption Markets & Culture · 2017 · 21 citations · Full text
Gift Exchange, Cultural Heritage, Education +19
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