Concepedia

Ginger Killian

GK

Statistics

Publications

3

Citations

259

H-Index

3

Active since

2015

Affiliations

University of Central Missouri(Current)

Ginger Killian is an author at University of Central Missouri specializing in interactive marketing, arts, and management.

Top concepts

Publications per year

2015–2023

3

Publications

3

A marketing communications approach for the digital era: Managerial guidelines for social media integration

Ginger Killian, Kristy McManus · Business Horizons · 2015 · 175 citations

, , +11

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Jennifer Christie Siemens, Scott Smith, Dan Fisher et al. · Journal of Interactive Marketing · 2015 · 67 citations

To Tell or Not to Tell: The Effects of Disclosing Deepfake Video on US and Indian Consumers’ Purchase Intention

G.J. Powers, James P. Johnson, Ginger Killian · Journal of Interactive Advertising · 2023 · 17 citations

, , +28

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