Concepedia

Bart Macchiette

BM

Statistics

Publications

4

Citations

248

H-Index

4

Active since

1991

Affiliations

Plymouth State University(Current)

University System of New Hampshire

University of Allahabad

Bart Macchiette is an author at Plymouth State University specializing in management, marketing, and marketing communication.

Top concepts

Publications per year

1991–2005

4

Publications

4

Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students

Abhijit Roy, Bart Macchiette · Journal of Marketing Education · 2005 · 143 citations

, , +12

Sensitive Groups and Social Issues

Bart Macchiette, Abhijit Roy · Journal of Consumer Marketing · 1994 · 52 citations

, , +20

Affinity Marketing: What is it and How does it Work?

Bart Macchiette, Abhijit Roy · Journal of Services Marketing · 1992 · 43 citations

, , +13

Direct marketing to the credit card industry

Bart Macchiette, Abhijit Roy · Journal of Direct Marketing · 1991 · 10 citations

, , +9

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