Concepedia

Abhijit Roy

AR

Statistics

Publications

27

Citations

1.2K

H-Index

20

Active since

1991

Affiliations

University of Scranton(Current)

Plymouth State University

Baylor University

College of Charleston

University of Salford

Abhijit Roy is an author at University of Scranton specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementCultureEducationArtsConsumer CultureConsumer ResearchInteractive MarketingMarketing Communication

Publications per year

1991–2023

27

Publications

27

Debating the Issues: A Tool for Augmenting Critical Thinking Skills of Marketing Students

Abhijit Roy, Bart Macchiette · Journal of Marketing Education · 2005 · 143 citations

Curriculum Inquiry, Marketing Curriculum, Debate Process +12

Customer Engagement: Contemporary Issues and Challenges

Abhijit Roy · Journal of International Consumer Marketing · 2019 · 119 citations

Customer Experience, Customer Satisfaction, International Marketing +14

Predictors of various facets of sustainability of nations: The role of cultural and economic factors

Abhijit Roy, Irene Goll · International Business Review · 2014 · 111 citations

Culture, Cultural Sustainability, Engineering +11

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

Pallab Paul, Abhijit Roy, Kausiki Mukhopadhyay · Journal of International Marketing · 2006 · 76 citations

Cultural Values, Cross-cultural Marketing, International Marketing +17

Stealth marketing as a strategy

Abhijit Roy, Satya P. Chattopadhyay · Business Horizons · 2009 · 61 citations

Interactive Marketing, Management, Brand Strategy +8

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