Statistics
Publications
4
Citations
165
H-Index
4
Active since
1997
Affiliations
University of Scranton(Current)
Satya P. Chattopadhyay is an author at University of Scranton specializing in management, strategic management, and marketing.
Publications per year
1997–2009
4
4
Stealth marketing as a strategy
Abhijit Roy, Satya P. Chattopadhyay · Business Horizons · 2009 · 61 citations
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