Concepedia

Mallika Das

MD

Statistics

Publications

7

Citations

320

H-Index

7

Active since

1994

Affiliations

Mount Saint Vincent University(Current)

Saint Mary's University

Mallika Das is an author at Mount Saint Vincent University specializing in social sciences, feminist theory, and gender studies.

Top concepts

Social SciencesGenderManagementFeminist TheoryBusinessMarketingStrategic ManagementTradePoliticsDemocracy

Publications per year

1994–2010

7

Publications

7

Successful and Unsuccessful Exporters from Developing Countries:

Mallika Das · European Journal of Marketing · 1994 · 125 citations

Economic Development, International Marketing, Trade +24

Gender Role Portrayals in Indian Television Ads

Mallika Das · Sex Roles · 2010 · 64 citations

Gendered Perception, Gender Identity, Gender Studies +8

Men and Women in Indian Magazine Advertisements: A Preliminary Report

Mallika Das · Sex Roles · 2000 · 52 citations

Women Entrepreneurs from Southern India: An Exploratory Study

Mallika Das · The Journal of Entrepreneurship · 1999 · 34 citations

Entrepreneurial Phenomenon, Women's Empowerment, Gender Studies +14

Assessing the “will of the people”: an investigation into town service delivery satisfaction

Hari Das, Mallika Das, Francis McKenzie · Canadian Public Administration · 1995 · 18 citations

Customer Satisfaction, Consumer Research, Citizen Participation +18

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