Concepedia

Olivier Droulers

OD

18

Publications

477

Citations

14

H-Index

2005

Active since

Affiliations

Université de Rennes(Current)

Centre de Recherche en Économie et Management

Centre National de la Recherche Scientifique

Université de Lille

École des Hautes Études en Santé Publique

Olivier Droulers is an author at Université de Rennes specializing in marketing, advertising, and consumer research.

ORCID

Top concepts

Publications per year

2005–2023

18

Publications

18

Face Presence and Gaze Direction In Print Advertisements

Safaa Adil, Sophie Lacoste‐Badie, Olivier Droulers · Journal of Advertising Research · 2018 · 56 citations

, , +22

Opening the “black box” of electrodermal activity in consumer neuroscience research.

Mathieu Lajante, Olivier Droulers, Thibaut Dondaine et al. · Journal of Neuroscience Psychology and Economics · 2012 · 54 citations

Pharmaceutical Packaging Color and Drug Expectancy

Olivier Droulers, Bernard Roullet · RePEc: Research Papers in Economics · 2005 · 49 citations

Typography in destination advertising: An exploratory study and research perspectives

Jennifer Amar, Olivier Droulers, Patrick Legohérel · Tourism Management · 2017 · 41 citations

, , +7

Why display motion on packaging? The effect of implied motion on consumer behavior

Junwei Yu, Olivier Droulers, Sophie Lacoste‐Badie · Journal of Retailing and Consumer Services · 2021 · 40 citations · Full text

, , +15

Rows per page

1–5 of 18