Concepedia

Junwei Yu

JY

2

Publications

60

Citations

2

H-Index

2021

Active since

Affiliations

Université de Lille(Current)

Centre National de la Recherche Scientifique

Lille University Management

Université de Rennes

Centre de Recherche en Économie et Management

Junwei Yu is an author at Université de Lille specializing in advertising, consumer behavior, and communication.

ORCID

Top concepts

Publications per year

2021–2023

2

Publications

2

Why display motion on packaging? The effect of implied motion on consumer behavior

Junwei Yu, Olivier Droulers, Sophie Lacoste‐Badie · Journal of Retailing and Consumer Services · 2021 · 40 citations · Full text

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Blowing minds with exploding dish names/images: The effect of implied explosion on consumer behavior in a restaurant context

Junwei Yu, Olivier Droulers, Sophie Lacoste‐Badie · Tourism Management · 2023 · 20 citations · Full text

, , +14

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