Opening the “black box” of electrodermal activity in consumer neuroscience research.

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Publication Recommendations for Electrodermal Measurements

Don C. Fowles, Margaret J. Christie, Robert Edelberg et al. · Psychophysiology · 1981 · 1.7K citations · Full text

Engineering, Measurement, Biomedical Engineering +23

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Morris B. Holbrook, Rajeev Batra · Journal of Consumer Research · 1987 · 1.6K citations

Journal Article Assessing, Consumer Study, Targeted Advertising +19

A continuous measure of phasic electrodermal activity

Mathias Benedek, Christian Kaernbach · Journal of Neuroscience Methods · 2010 · 1.6K citations · Full text

The Power of Feelings in Understanding Advertising Effects

Julie A. Edell, Marian Chapman Burke · Journal of Consumer Research · 1987 · 1.1K citations

Consumer Study, Targeted Advertising, Consumer Research +16