Hasan Yousef Aljuhmani

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Tariq Samarah, Pelin Bayram, Hasan Yousef Aljuhmani et al. · Journal of Research in Interactive Marketing · 2021 · 133 citations

Customer Satisfaction, Brand Interactivity, Consumer Research +16

The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus

Muneer Alrwashdeh, Okechukwu Lawrence Emeagwali, Hasan Yousef Aljuhmani · Management Science Letters · 2019 · 95 citations · Full text

Artificial intelligence capability and organizational performance: unraveling the mediating mechanisms of decision-making processes

Suheil Neiroukh, Okechukwu Lawrence Emeagwali, Hasan Yousef Aljuhmani · Management Decision · 2024 · 75 citations

Artificial Intelligence, Organizational Characteristic, Project Management +22

Linking social media marketing efforts with customer brand engagement in driving brand loyalty

Hasan Yousef Aljuhmani, Hamzah Elrehail, Pelin Bayram et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 71 citations

Customer Brand Engagement, Digital Marketing, Brand Strategy +25

The relationships between CEOs' psychological attributes, top management team behavioral integration and firm performance

Hasan Yousef Aljuhmani, Okechukwu Lawrence Emeagwali, Bashar Ababneh · International Journal of Organization Theory and Behavior · 2021 · 57 citations

Ceos Behavioral Characteristics, Firm Performance, Organizational Characteristic +17