Concepedia

Pelin Bayram

PB

4

Publications

207

Citations

4

H-Index

2020

Active since

Affiliations

Girne American University(Current)

Pelin Bayram is an author at Girne American University specializing in consumer engagement, customer satisfaction, and interactive marketing.

Top concepts

BusinessMarketingManagementCommunicationConsumer BehaviorConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive MarketingArts

Publications per year

2020–2022

4

Publications

4

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Tariq Samarah, Pelin Bayram, Hasan Yousef Aljuhmani et al. · Journal of Research in Interactive Marketing · 2021 · 133 citations

Customer Satisfaction, Brand Interactivity, Consumer Research +16

The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM

Reema Nofal, Pelin Bayram, Okechukwu Lawrence Emeagwali et al. · Sustainability · 2022 · 35 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +27

The effect of servant leadership on employees’ self-reported performance: Does public service motivation play a mediating explanatory role?

Pelin Bayram, Khaled Zoubi · Management Science Letters · 2020 · 21 citations · Full text

The mediating impact of entrepreneurs among administrative entrepreneurship, imitative entrepreneurship and acquisitive entrepreneurship on creativity

Yousef Alsafadi, Nader Mohammad Aljawarneh, Dilber Çağlar et al. · Management Science Letters · 2020 · 18 citations · Full text

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