Concepedia

Tariq Samarah

TS

1

Publications

133

Citations

1

H-Index

2021

Active since

Affiliations

European University of Lefke(Current)

Tariq Samarah is an author at European University of Lefke specializing in brand equity, interactive marketing, and consumer research.

Top concepts

ArtsTrustBusinessMarketingManagementBrand EquityBrand LoyaltyCommunicationBrand AwarenessConsumer Behavior

Publications per year

2021–2021

1

Publications

1

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

Tariq Samarah, Pelin Bayram, Hasan Yousef Aljuhmani et al. · Journal of Research in Interactive Marketing · 2021 · 133 citations

Customer Satisfaction, Brand Interactivity, Consumer Research +16

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