Magdalena Cismaru

“Act on Climate Change”: An Application of Protection Motivation Theory

Magdalena Cismaru, Romulus Cismaru, Takaya Ono et al. · Social Marketing Quarterly · 2011 · 91 citations

Climate Ethics, Engineering, Fear Appeals +20

Social marketing campaigns aimed at preventing drunk driving

Magdalena Cismaru, Anne M. Lavack, Evan Markewich · International Marketing Review · 2009 · 72 citations

Substance Use, Social Marketing, Consumer Research +23

Water management information campaigns and protection motivation theory

Kristina Y. Nelson, Magdalena Cismaru, Romulus Cismaru et al. · International Review on Public and Nonprofit Marketing · 2011 · 43 citations

Public Policy, Water Policy, Water Resources +6

Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It

Magdalena Cismaru · Social Marketing Quarterly · 2014 · 43 citations

Advanced Driver-assistance System, Communication, Future Initiatives +20

If the Noise Coming from Next Door were Loud Music, You'd Do Something About It

Magdalena Cismaru, Gitte Jensen, Anne M. Lavack · Journal of Advertising · 2010 · 39 citations

Music, Forensic Psychology, Noise Control +21