Statistics
Publications
24
Citations
4.5K
H-Index
20
Active since
1998
George Wu is an author at University of Chicago specializing in decision theory, psychology, and social sciences.
Publications per year
1998–2023
24
24
On the Shape of the Probability Weighting Function
Richard Gonzalez, George Wu · Cognitive Psychology · 1999 · 1.4K citations
Chip Heath, Richard P. Larrick, George Wu · Cognitive Psychology · 1999 · 1K citations
Consumer Control and Empowerment: A Primer
Luc Wathieu, Lyle Brenner, Ziv Carmon et al. · Marketing Letters · 2002 · 390 citations
Nonlinear Decision Weights in Choice Under Uncertainty
George Wu, Richard Gonzalez · Management Science · 1999 · 285 citations
1–5 of 24