Concepedia

Huang Xiao

HX

4

Publications

144

Citations

4

H-Index

2015

Active since

Affiliations

Auburn University(Current)

Huang Xiao is an author at Auburn University specializing in marketing, business, and social media.

Top concepts

MarketingArtsBusinessManagementSocial MediaConsumer ResearchBehavioral ScienceInteractive MarketingEmojisEmotion

Publications per year

2015–2022

4

Publications

4

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Wi‐Suk Kwon, Hongjoo Woo, Amrut Sadachar et al. · Journal of Retailing and Consumer Services · 2021 · 62 citations

Internal Culture, Social Media Use, Social Media +9

Let's play with emojis! How to make emojis more effective in social media advertising using promocodes and temporal orientation

Huang Xiao, Mohammad Shahidul Kader, Seeun Kim · Journal of Research in Interactive Marketing · 2021 · 35 citations

Emojis, Digital Marketing, Targeted Advertising +27

Influencing factors toward e-shoppers' adoption of green last-mile delivery

Mohammad Shahidul Kader, Md Rashaduzzaman, Huang Xiao et al. · International Journal of Retail & Distribution Management · 2022 · 35 citations

Customer Satisfaction, Green Marketing, Consumer Study +18

Visibility aid cycling clothing: flashing light-emitting diode (FLED) configurations

Helen Koo, Huang Xiao · International Journal of Clothing Science and Technology · 2015 · 12 citations

Engineering, Wearable Technology, Perception +16

Rows per page

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