Concepedia

Hongjoo Woo

HW

21

Publications

732

Citations

17

H-Index

2015

Active since

Affiliations

Yonsei University(Current)

Auburn University

Samsung (South Korea)

University of North Carolina at Greensboro

Hongjoo Woo is an author at Yonsei University specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBrandingBrand AwarenessFashionBrand StrategyBrand Management

Publications per year

2015–2023

21

Publications

21

The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Naeun Kim, Hongjoo Woo, Bharath Ramkumar · Journal of Retailing and Consumer Services · 2021 · 94 citations

Product History, Customer Satisfaction, Circular Fashion +12

Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion

Jihyun Sung, Hongjoo Woo · Journal of Retailing and Consumer Services · 2019 · 73 citations

Male Consumers, Consumer Culture, Gender Studies +11

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Bharath Ramkumar, Hongjoo Woo · Fashion and Textiles · 2018 · 66 citations · Full text

Customer Satisfaction, Consumers ’ Intention, Digital Marketing +23

Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)

Hongjoo Woo, Bharath Ramkumar · Journal of Retailing and Consumer Services · 2017 · 65 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Wi‐Suk Kwon, Hongjoo Woo, Amrut Sadachar et al. · Journal of Retailing and Consumer Services · 2021 · 62 citations

Internal Culture, Social Media Use, Social Media +9

Rows per page

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