Bharath Ramkumar

The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Naeun Kim, Hongjoo Woo, Bharath Ramkumar · Journal of Retailing and Consumer Services · 2021 · 94 citations

Product History, Customer Satisfaction, Circular Fashion +12

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Bharath Ramkumar, Hongjoo Woo · Fashion and Textiles · 2018 · 66 citations · Full text

Customer Satisfaction, Consumers ’ Intention, Digital Marketing +23

Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)

Hongjoo Woo, Bharath Ramkumar · Journal of Retailing and Consumer Services · 2017 · 65 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image

Bharath Ramkumar, Byoungho Jin · Journal of Retailing and Consumer Services · 2019 · 31 citations

Marketing, Customer Satisfaction, Electronic Marketplace +12

The <scp>cross‐cultural</scp> effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Bharath Ramkumar, Hongjoo Woo, Naeun Kim · Corporate Social Responsibility and Environmental Management · 2021 · 21 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19