Concepedia
Statistics
Publications
8
Citations
245
H-Index
Active since
2012
Affiliations
Bocconi University(Current)
Deakin University
Carleton University
Athabasca University
Università Cattolica del Sacro Cuore
Marta Massi is an author at Bocconi University specializing in marketing, marketing management, and business.
Publications per year
2012–2025
The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
Chiara Piancatelli, Marta Massi, Andrea Vocino · Journal of Strategic Marketing · 2020 · 52 citations · Full text
Business, Marketing, Marketing Management +15
Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
Marta Massi, Chiara Piancatelli, Andrea Vocino · Psychology and Marketing · 2023 · 48 citations · Full text
Business, Marketing, Marketing Management +17
Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis
Alessandro De Nisco, Marta Massi, Nicolas Papadopoulos · Journal of Global Marketing · 2020 · 39 citations
Business, Economics, Marketing +15
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
Marta Massi, Michel Rod, Daniela Corsaro · Journal of Business and Industrial Marketing · 2020 · 39 citations
Management, Marketing, Marketing Management +16
#artoninstagram: Engaging with art in the era of the selfie
Chiara Piancatelli, Marta Massi, Andrea Vocino · International Journal of Market Research · 2020 · 25 citations · Full text
Social Sciences, Cultural Studies, Digital Art +13
1–5 of 8