Concepedia

Christina Fulop

CF

Statistics

Publications

5

Citations

170

H-Index

5

Active since

1966

Affiliations

London Borough of Camden(Current)

Christina Fulop is an author at London Borough of Camden specializing in marketing, franchise agreements, and retail marketing.

Publications per year

1966–1996

5

Publications

5

Competition for Consumers.

Joseph G. Knapp, Christina Fulop · The Economic Journal · 1966 · 55 citations

Social Sciences, Business Economics, Economics +7

Elements of a Franchise: the Experiences of Established Firms

Jim Forward, Christina Fulop · Service Industries Journal · 1993 · 50 citations

Law, Marketing, Business Strategy +8

The Role of Advertising in the Retail Marketing Mix

Christina Fulop · International Journal of Advertising · 1988 · 32 citations

Business, Marketing, Marketing Management +13

Large established firms entry into franchising: an exploratory investigation of strategic and operational issues

Jim Forward, Christina Fulop · The International Review of Retail Distribution and Consumer Research · 1996 · 18 citations

Management, Marketing, Strategic Management +11

The changing structure of Hungarian retailing: Prospects for foreign retailers

Christina Fulop · Journal of Marketing Management · 1991 · 15 citations

Business, Marketing, Retail Management +8

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