Concepedia

Mourad Touzani

MT

19

Publications

767

Citations

14

H-Index

2008

Active since

Affiliations

NEOMA Business School(Current)

Institut Supérieur de Gestion de Tunis

University of Carthage

Institut Supérieur des Études Technologiques de Gafsa

Virginia College

Mourad Touzani is an author at NEOMA Business School specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureBusinessCustomer SatisfactionConsumer BehaviorArtsBrand ManagementInteractive Marketing

Publications per year

2008–2022

19

Publications

19

Marketing to the (new) generations: summary and perspectives

Damien Chaney, Mourad Touzani, Karim Ben Slimane · Journal of Strategic Marketing · 2017 · 190 citations

The perceived credibility of quality labels: a scale validation with refinement

Salim Moussa, Mourad Touzani · International Journal of Consumer Studies · 2008 · 109 citations

Customer Satisfaction, Behavioral Decision Making, Signal Credibility +19

Ranking marketing journals using the Google Scholar-based hg-index

Salim Moussa, Mourad Touzani · Journal of Informetrics · 2009 · 98 citations

Altmetrics, Search Engine Optimization, Business Intelligence +8

Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

Elizabeth C. Hirschman, Ayalla Ruvio, Mourad Touzani · Journal of the Academy of Marketing Science · 2010 · 54 citations

Culture, Diasporic Communities, Christian Practice +2

How real are virtual experiences?

Amira Trabelsi-Zoghlami, Mourad Touzani · European Journal of Marketing · 2019 · 39 citations

Emerging Media, Digital Marketing, Consumer Research +22

Rows per page

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