Concepedia

Salim Moussa

SM

17

Publications

502

Citations

12

H-Index

2008

Active since

Affiliations

Institut Supérieur des Études Technologiques de Gafsa(Current)

University of Gafsa

Salim Moussa is an author at Institut Supérieur des Études Technologiques de Gafsa specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessJournalismAdvertisingMarketing InsightsInteractive MarketingBrand ManagementBusiness Intelligence

Publications per year

2008–2024

17

Publications

17

The perceived credibility of quality labels: a scale validation with refinement

Salim Moussa, Mourad Touzani · International Journal of Consumer Studies · 2008 · 109 citations

Customer Satisfaction, Behavioral Decision Making, Signal Credibility +19

Ranking marketing journals using the Google Scholar-based hg-index

Salim Moussa, Mourad Touzani · Journal of Informetrics · 2009 · 98 citations

Altmetrics, Search Engine Optimization, Business Intelligence +8

I may be a twin but I’m one of a kind

Salim Moussa · Qualitative Market Research An International Journal · 2015 · 47 citations

Brand Strategy, Consumer Research, Brand Love +19

An emoji-based metric for monitoring consumers’ emotions toward brands on social media

Salim Moussa · Marketing Intelligence & Planning · 2019 · 44 citations

Emojis, Digital Marketing, Consumer Research +24

The moderating role of attachment styles in emotional bonding with service providers

Salim Moussa, Mourad Touzani · Journal of Consumer Behaviour · 2016 · 34 citations

Customer Experience, Customer Satisfaction, Social Psychology +25

Rows per page

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