Concepedia

Johanna Brunneder

JB

3

Publications

88

Citations

3

H-Index

2018

Active since

Affiliations

Ecole des Hautes Etudes Commerciales du Nord(Current)

Johanna Brunneder is an author at Ecole des Hautes Etudes Commerciales du Nord specializing in motivation, consumer research, and consumer behavior.

Top concepts

Publications per year

2018–2019

3

Publications

3

Customer in-role and extra-role behaviours in a retail setting

Marcel Paulssen, Johanna Brunneder, Angela Sommerfeld · European Journal of Marketing · 2019 · 45 citations

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The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being

Johanna Brunneder, Utpal M. Dholakia · Marketing Letters · 2018 · 31 citations

, , +12

Reducing inferior member community participation using uplift modeling: Evidence from a field experiment

Steven Debaere, Floris Devriendt, Johanna Brunneder et al. · Decision Support Systems · 2019 · 12 citations · Full text

, , +10

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