Concepedia

Melanie Moore Koskie

MM

Statistics

Publications

3

Citations

71

H-Index

3

Active since

2023

Affiliations

Louisiana Tech University(Current)

Melanie Moore Koskie is an author at Louisiana Tech University specializing in media marketing, brand building, and brand strategy.

ORCID

Top concepts

Publications per year

2023–2023

3

Publications

3

Cool brands and hot attachments: their effect on consumers’ willingness to pay more

Melanie Moore Koskie, William B. Locander · European Journal of Marketing · 2023 · 38 citations

, , +23

The role of brand gratitude in consumer relationships with cool brands

Melanie Moore Koskie, Ryan Freling, William B. Locander et al. · Journal of Product & Brand Management · 2023 · 22 citations

, , +24

How electronic word of mouth (eWOM) shapes consumer social media shopping

Brittany B. Beck, Melanie Moore Koskie, William B. Locander · Journal of Consumer Marketing · 2023 · 11 citations

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