Concepedia
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Publications
1
Citations
11
H-Index
Active since
2023
Affiliations
Louisiana Tech University(Current)
Brittany B. Beck is an author at Louisiana Tech University.
Publications per year
2023–2023
How electronic word of mouth (eWOM) shapes consumer social media shopping
Brittany B. Beck, Melanie Moore Koskie, William B. Locander · Journal of Consumer Marketing · 2023 · 11 citations
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