Concepedia
Statistics
Publications
8
Citations
578
H-Index
Active since
1991
Affiliations
Florida Atlantic University(Current)
Villanova University
Saint Joseph's University
Eric J. Karson is an author at Florida Atlantic University specializing in marketing, business, and advertising.
Publications per year
1991–2011
The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
Donald R. Lichtenstein, Scot Burton, Eric J. Karson · Journal of Consumer Research · 1991 · 210 citations
Business, Marketing, Psychology +15
An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model
Eric J. Karson, Pradeep K. Korgaonkar · Journal of Current Issues & Research in Advertising · 2001 · 86 citations
Business, Communication, Marketing +16
Predicting intentions to return to the Web site: Extending the dual mediation hypothesis
Eric J. Karson, Robert J. Fisher · Journal of Interactive Marketing · 2005 · 70 citations
Social Sciences, Psychology, Social Psychology +11
The Influence of Perceived Product Risk on Consumers’ e-Tailer Shopping Preference
Eric J. Karson · Journal of Business and Psychology · 2007 · 70 citations
Business, Marketing, Marketing Management +14
An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising
Eric J. Karson, Samuel D. McCloy, P. Greg Bonner · Journal of Current Issues & Research in Advertising · 2006 · 54 citations
Business, Marketing, Marketing Management +10
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