Chanthika Pornpitakpan

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang et al. · Journal of International Business Studies · 2008 · 178 citations

Consumer Decision Making, Consumer Culture, Consumer Study +10

The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention

Chanthika Pornpitakpan · Journal of International Consumer Marketing · 2004 · 176 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Animosity towards economic giants: what the little guys think

Swee Hoon Ang, Kwon Jung, Ah Keng Kau et al. · Journal of Consumer Marketing · 2004 · 172 citations

Asian Crisis, Economics, Culture +14

A Typology of Animosity and its Cross-National Validation

Kwon Jung, Swee Hoon Ang, Siew Meng Leong et al. · Journal of Cross-Cultural Psychology · 2002 · 164 citations

Social Identity, Culture, Cross-national Validation +15

Transcultural Properties of the Composite Scale of Morningness: The Relevance of the “Morning Affect” Factor

Hervé Caci, Ana Adán, Philip Bohle et al. · Chronobiology International · 2005 · 142 citations

Quality Of Life, Social Psychology, Education +18