Minkil Kim

Fans' Attention to, Involvement in, and Satisfaction with Professional Soccer in China

Bo Gong, N. David Pifer, Jerry Junqi Wang et al. · Social Behavior and Personality An International Journal · 2015 · 17 citations · Full text

Business, Marketing, Marketing Management +11

Factors affecting the regional strategies for developing and advancing the Chinese sport industry

Wang Yan, James J. Zhang, N. David Pifer et al. · International Journal of Sports Marketing and Sponsorship · 2018 · 14 citations

Planning, Regional Planning, Strategic Management +12

Structural relationship between market demand and member commitment associated with the marketing of martial arts programs

Minkil Kim, James Zhang · International Journal of Sports Marketing and Sponsorship · 2019 · 13 citations

Business, Marketing, Marketing Management +13

Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories

Kwangho Park, Gi-Yong Koo, Minkil Kim et al. · International Journal of Sports Marketing and Sponsorship · 2024 · 10 citations

Management, Innovation Management, Marketing +15