Concepedia

Syafrizal Helmi Situmorang

SH

5

Publications

100

Citations

5

H-Index

2017

Active since

Affiliations

Universitas Sumatera Utara(Current)

Syafrizal Helmi Situmorang is an author at Universitas Sumatera Utara specializing in digital marketing, business, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCultureBrandingAdvertisingBrand Equity

Publications per year

2017–2022

5

Publications

5

Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera

Ayu Sagia, Syafrizal Helmi Situmorang · Jurnal Manajemen dan Bisnis Indonesia · 2018 · 41 citations · Full text

Digital Marketing, Pengaruh Brand Ambassador, Consumer Research +22

e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia

Hardi Mulyono, Syafrizal Helmi Situmorang · Academic Journal of Economic Studies · 2018 · 28 citations

Customer Experience, Customer Satisfaction, Digital Marketing +16

The Effect of Digital Service Quality (BRIMO) on Customer Loyalty through Customer Trust and Satisfaction on COVID-19 Situation (Pt Bank Rakyat Indonesia Medan Regional Office)

Martin Siagian, Endang Sulistya Rini, Syafrizal Helmi Situmorang · International Journal of Research and Review · 2021 · 11 citations · Full text

Gen C and Gen Y: Experience, Net emotional Value and Net Promoter Score

Syafrizal Helmi Situmorang · 2017 · 10 citations · Full text

Halal Tourism: Development, Challenges and Opportunities

Widodo Widodo, Syafrizal Helmi Situmorang, Arlina Nurbaity Lubis et al. · Frontiers in Business and Economics · 2022 · 10 citations · Full text

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