Concepedia

Hardi Mulyono

HM

2

Publications

47

Citations

2

H-Index

2018

Active since

Affiliations

Universitas Sumatera Utara(Current)

Hardi Mulyono is an author at Universitas Sumatera Utara specializing in digital marketing, interactive marketing, and business.

Top concepts

BusinessMarketingManagementDigital MarketingInteractive MarketingArtsAdvertisingSocial MediaSmall BusinessMedia Marketing

Publications per year

2018–2018

2

Publications

2

e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia

Hardi Mulyono, Syafrizal Helmi Situmorang · Academic Journal of Economic Studies · 2018 · 28 citations

Customer Experience, Customer Satisfaction, Digital Marketing +16

Peran dan Manfaat Sosial Media Marketing bagi Usaha Kecil

Syahfrizal Helmi Situmorang, Hardi Mulyono, Lailan Tawila Berampu · Asian Journal of Entrepreneurship and Family Business · 2018 · 19 citations

Digital Marketing, Media Innovation, Social Marketing +21

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