Concepedia

Ayu Sagia

AS

1

Publications

41

Citations

1

H-Index

2018

Active since

Ayu Sagia is an author specializing in brand development, purchase intention, and consumer research.

Top concepts

CultureBrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand Management

Publications per year

2018–2018

1

Publications

1

Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera

Ayu Sagia, Syafrizal Helmi Situmorang · Jurnal Manajemen dan Bisnis Indonesia · 2018 · 41 citations · Full text

Digital Marketing, Pengaruh Brand Ambassador, Consumer Research +22

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