Concepedia

Prokriti Mukherji

PM

Statistics

Publications

3

Citations

96

H-Index

3

Active since

2016

Affiliations

King's College London(Current)

King's College School

Prokriti Mukherji is an author at King's College London specializing in technology, information management, and user experience.

ORCID

Top concepts

Publications per year

2016–2017

3

Publications

3

Big Data for Good: Insights from Emerging Markets*

Rajesh Chandy, Magda Hassan, Prokriti Mukherji · Journal of Product Innovation Management · 2017 · 54 citations · Full text

, , +21

The curious versus the overwhelmed: Factors influencing QR codes scan intention

Shintaro Okazaki, Ángeles Navarro, Prokriti Mukherji et al. · Journal of Business Research · 2017 · 32 citations

, , +2

How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers’ Welfare

Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta et al. · Journal of Advertising Research · 2016 · 10 citations · Full text

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