Concepedia

Alev Koçak Alan

AK

Statistics

Publications

15

Citations

583

H-Index

15

Active since

1979

Affiliations

Gebze Technical University(Current)

Yalova University

Alev Koçak Alan is an author at Gebze Technical University specializing in business, consumer behavior, and marketing.

Publications per year

1979–2021

15

Publications

15

Green Purchase Intention of Young Turkish Consumers: Effects of Consumer's Guilt, Self-monitoring and Perceived Consumer Effectiveness

Ebru Tümer Kabadayı, İnci Dursun, Alev Koçak Alan et al. · Procedia - Social and Behavioral Sciences · 2015 · 102 citations · Full text

Business, Marketing, Marketing Management +14

BRAND TRUST AND BRAND AFFECT: THEIR STRATEGIC IMPORTANCE ON BRAND LOYALTY

Ebru Tümer Kabadayı, Alev Koçak Alan · Journal of Global Strategic Management · 2012 · 84 citations · Full text

Business, Marketing, Marketing Management +14

A typology of personalisation practices in marketing in the digital age

Nilşah Cavdar Aksoy, Ebru Tümer Kabadayı, Cengiz Yılmaz et al. · Journal of Marketing Management · 2021 · 64 citations

Business, Marketing, Marketing Management +7

Individuals' intention to use sports wearables: the moderating role of technophobia

Nilşah Cavdar Aksoy, Alev Koçak Alan, Ebru Tümer Kabadayı et al. · International Journal of Sports Marketing and Sponsorship · 2020 · 53 citations

Business, Marketing, Social Psychology +17

An unintended consequence of Covid-19: Healthy nutrition

Nilşah Cavdar Aksoy, Ebru Tümer Kabadayı, Alev Koçak Alan · Appetite · 2021 · 46 citations · Full text

Agriculture, Nutrition, Public Health Nutrition +11

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