Concepedia

Patricia B. Rose

PB

Statistics

Publications

3

Citations

57

H-Index

3

Active since

1993

Affiliations

Florida International University(Current)

Patricia B. Rose is an author at Florida International University specializing in management, marketing, and integrated marketing.

Top concepts

Publications per year

1993–1996

3

Publications

3

Practitioner opinions and interests regarding integrated marketing communications in selected Latin American countries

Patricia B. Rose · Journal of Marketing Communications · 1996 · 24 citations

, , +18

Merging Advertising and PR: Integrated Marketing Communications

Patricia B. Rose, Debra A. Miller · The Journalism Educator · 1994 · 23 citations

, , +21

Environmental and Managerial Factors in Export-led Development: An Explorative Test of Porter's Competitive Advantage of Nations

Luis V. Domínguez, Patricia B. Rose, Carlos Guillermo Sequeira · Journal of Macromarketing · 1993 · 10 citations

, , +27

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