Concepedia
Statistics
Publications
5
Citations
154
H-Index
Active since
2014
Affiliations
University of South Australia(Current)
The University of Melbourne
Monash University
University of Cologne
Martin Hirche is an author at University of South Australia specializing in business, econometrics, and business economics.
Publications per year
2014–2021
Regional destination image perception of tourists within a winescape context
Johan Bruwer, Marlene A. Pratt, Anthony Saliba et al. · Current Issues in Tourism · 2014 · 62 citations
Management, Geography, Tourism Management +17
Buying a product for an anticipated consumption situation
Martin Hirche, Johan Bruwer · International Journal of Wine Business Research · 2014 · 44 citations
Business, Marketing, Retail Management +17
Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis
Martin Hirche, Juliane Haensch, Larry Lockshin · International Journal of Wine Business Research · 2021 · 18 citations
Business, Business Economics, Meteorology +17
SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data
Martin Hirche, Luke Greenacre, Magda Nenycz‐Thiel et al. · Journal of Retailing and Consumer Services · 2021 · 15 citations
Business, Marketing, Retail Management +15
Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship
Martin Hirche, Paul Farris, Luke Greenacre et al. · Journal of Retailing · 2021 · 15 citations
Social Sciences, Business Economics, Economics +12
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