Concepedia

Mohammad Muzahid Akbar

MM

7

Publications

656

Citations

7

H-Index

2004

Active since

Affiliations

University of Lethbridge(Current)

University of Guelph

Mohammad Muzahid Akbar is an author at University of Lethbridge specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBrand ManagementBrand EquityBrand AwarenessMedia MarketingConsumer BehaviorConsumer ResearchPurchase Intention

Publications per year

2004–2018

7

Publications

7

Impact of Service Quality, Trust, and Customer Satisfaction on Customers Loyalty

Mohammad Muzahid Akbar, Noorjahan Parvez · 2009 · 327 citations

Customer Satisfaction, Service Quality, Service Research +15

ORGANIZATIONAL CITIZENSHIP BEHAVIOR: ITS NATURE AND ANTECEDENTS

Nadim Jahangir, Mohammad Muzahid Akbar, Mahmudul Haq · BRAC University Institutional Repository (BRAC University) · 2004 · 128 citations

Refining the conceptualization of Brand Authenticity

Mohammad Muzahid Akbar, Walter Wymer · Journal of Brand Management · 2017 · 121 citations

Marketing, Personal Branding, Management +5

Brand Authenticity’s Influence on Charity Support Intentions

Walter Wymer, Mohammad Muzahid Akbar · Journal of Nonprofit & Public Sector Marketing · 2018 · 24 citations

Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

Walter Wymer, Mohammad Muzahid Akbar · International Review on Public and Nonprofit Marketing · 2017 · 20 citations

Marketing, Personal Branding, Management +8

Rows per page

1–5 of 7