Norizan Mat Saad

Internal marketing and the mediating role of organisational competencies

Pervaiz K. Ahmed, Mohammed Rafiq, Norizan Mat Saad · European Journal of Marketing · 2003 · 336 citations

Brand Strategy, Im Mix, Competitive Advantage +16

TQM practices, service quality, and market orientation

Nusrah Samat, T. Ramayah, Norizan Mat Saad · Management Research News · 2006 · 177 citations

Total Quality Management, Customer Satisfaction, Tqm Practices +12

Artificial Intelligence Marketing (AIM) for Enhancing Customer Relationships

Kok‐Lim Alvin Yau, Norizan Mat Saad, Yung-Wey Chong · Applied Sciences · 2021 · 86 citations · Full text

Marketing Analytics, Customer Satisfaction, Artificial Intelligence +14

Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase?

Siti Hasnah Hassan, Norizan Mat Saad, Tajul Ariffin Masron et al. · Journal of Islamic marketing · 2020 · 32 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

Effectiveness of Artificial Intelligence in Building Customer Loyalty: Investigating the Mediating Role of Chatbot in the Tourism Sector of Pakistan

Arman Khan, Abu Bakar Abdul Hamid, Norizan Mat Saad et al. · International Journal of Academic Research in Business and Social Sciences · 2023 · 27 citations · Full text

Artificial Intelligence, Customer Satisfaction, Mediating Role +22