Norizan Mat Saad - Concepedia

Author

Norizan Mat Saad

Also Known As

ABU BAKAR ABDUL HAMID, Abu Bakar Abdul Hamid, NORIZAN MAT SAAD, Norizan M. Saad, Norizan Mat Saad, Norizan Saad, SAAD, NORIZAN

Publications

769

Citations

H-Index

Concepts

All Affiliations

Universiti Sains Malaysia Universiti Putra Malaysia

About

Norizan Mat Saad is an author at Universiti Sains Malaysia specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	701
2	Business	7	7	615
3	Engineering	2	2	99
4	Behavioral Sciences	1	1	32
5	Business Analytics	1	1	86

Norizan Mat Saad

Publications

726

Citations

H-Index

Page 1

	Year	Citations
Internal marketing and the mediating role of organisational competencies Pervaiz K. Ahmed, Mohammed Rafiq, Norizan Mat Saad European Journal of Marketing Brand StrategyIm MixCompetitive AdvantageManagementMarketing Communication	2003	336
TQM practices, service quality, and market orientation Nusrah Samat, T. Ramayah, Norizan Mat Saad Management Research News Total Quality ManagementCustomer SatisfactionTqm PracticesService QualityService Research	2006	177
Artificial Intelligence Marketing (AIM) for Enhancing Customer Relationships Kok‐Lim Alvin Yau, Norizan Mat Saad, Yung-Wey Chong Applied Sciences Marketing AnalyticsCustomer SatisfactionArtificial IntelligenceCustomer ExperienceEngineering	2021	86
Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase? Siti Hasnah Hassan, Norizan Mat Saad, Tajul Ariffin Masron, Journal of Islamic marketing Consumer UncertaintyConsumer StudyConsumer ResearchBuying BehaviorAttitude Theory	2020	32
Effectiveness of Artificial Intelligence in Building Customer Loyalty: Investigating the Mediating Role of Chatbot in the Tourism Sector of Pakistan Arman Khan, Abu Bakar Abdul Hamid, Norizan Mat Saad, International Journal of Academic Research in Business and Social Sciences Artificial IntelligenceCustomer SatisfactionMediating RoleChatbotAi-customer Loyalty Relationship	2023	27
INTERNAL MARKETING: USING MARKETING-LIKE APPROACHES TO BUILD BUSINESS COMPETENCIES AND IMPROVE PERFORMANCE IN LARGE MALAYSIAN CORPORATIONS Norizan Mat Saad, Pervaiz K. Ahmed, Mohammed Rafiq	2002	25
New marketing definition: a future agenda for low cost carrier airlines in Indonesia Yudi Fernando, Norizan Mat Saad, Mahmod Sabri Haron Business Strategy Series Lcc ServiceBrand StrategyFuture AgendaService QualityManagement	2011	18
An extension of internal service quality concept: lesson from the best low-cost carrier in the six regions of the world Yudi Fernando, Norizan Mat Saad, Mahmod Sabri Haron International Journal of Services and Operations Management Customer SatisfactionEngineeringService ExcellencePsm PerformanceService Assurance	2012	13
Revisiting the relationship between internal marketing and external marketing: The role of customer orientation Norizan Mat Saad, Siti Hasnah Hassan, Liew Mei Shya The Journal of developing areas Marketing AnalyticsRelationship MarketingCustomer SatisfactionEm EffectivenessCustomer Orientation	2015	12

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