Concepedia

Robert L. Berl

RL

7

Publications

297

Citations

7

H-Index

1984

Active since

Affiliations

University of Memphis(Current)

Robert L. Berl is an author at University of Memphis specializing in customer satisfaction, business, and management.

Top concepts

Publications per year

1984–2013

7

Publications

7

Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions

J. R. Shannon, Robert L. Berl · Journal of Business Ethics · 1997 · 95 citations

Determinants of Charitable Giving of Business School Alumni

Albert A. Okunade, Robert L. Berl · Research in Higher Education · 1997 · 93 citations

Adoption of a Service Innovation: a Case Study withManagerial Implications

William E. Warren, Caroline Abercrombie, Robert L. Berl · Journal of Services Marketing · 1989 · 28 citations

Industrial Salesforce Motivation: A Critique and Test of Maslow's Hierarchy of Need

Robert L. Berl, Nicholas C. Williamson, Terry Powell · Journal of Personal Selling and Sales Management · 2013 · 27 citations

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Schematic Representation of Country Image:

C. M. Kochunny, Emin Babakus, Robert L. Berl et al. · Journal of International Consumer Marketing · 1993 · 22 citations

, , +20

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