Concepedia

Mark E. Cross

ME

Statistics

Publications

1

Citations

139

H-Index

1

Active since

2007

Affiliations

Georgia State University(Current)

Mark E. Cross is an author at Georgia State University specializing in marketing strategy, relationship marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementSales ManagementConsumer ResearchMarketing StrategyCustomer SatisfactionRelationship MarketingOrganizational Behavior

Publications per year

2007–2007

1

Publications

1

Customer orientation and salesperson performance

Mark E. Cross, Thomas G. Brashear, Edward E. Rigdon et al. · European Journal of Marketing · 2007 · 139 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +13

1–1 of 1