Concepedia
Statistics
Publications
5
Citations
106
H-Index
Active since
2018
Affiliations
University of Malta(Current)
Luleå University of Technology
Mario Cassar is an author at University of Malta specializing in tourism, tourism marketing, and textual analysis.
Publications per year
2018–2021
Wine and satisfaction with fine dining restaurants: an analysis of tourist experiences from user generated content on <i>TripAdvisor</i>
Mario Cassar, Albert Caruana, Jirka Konietzny · Journal of Wine Research · 2020 · 41 citations
Business, Hospitality Management, Marketing +16
Fun and fair, and I don’t care: The role of enjoyment, fairness and subjective norms on online gambling intentions
Jirka Konietzny, Albert Caruana, Mario Cassar · Journal of Retailing and Consumer Services · 2018 · 23 citations · Full text
Social Sciences, Behavioral Sciences, Social Psychology +10
Positioning narratives of wine tourism websites: a lexical analysis across two different regions
Mario Cassar, Albert Caruana, Jirka Konietzny · Journal of Wine Research · 2018 · 18 citations · Full text
Management, Geography, Tourism Management +14
Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness
Mario Cassar, Albert Caruana · Journal of Marketing for HIGHER EDUCATION · 2021 · 12 citations
Management, Communication, Advertising +16
Facts or story? The impact of website content on narrative believability and purchase intention
Mario Cassar, Albert Caruana, Jirka Konietzny · Journal of Marketing Communications · 2021 · 12 citations
Business, Marketing, Marketing Management +14
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