Fun and fair, and I don’t care: The role of enjoyment, fairness and subjective norms on online gambling intentions

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh · MIS Quarterly · 2003 · 42.5K citations

Management, Information Systems, Information Technology +16

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 25.4K citations

Computing, Information Systems, Information Technology +11

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Viswanath Venkatesh, Fred D. Davis · Management Science · 2000 · 22.3K citations · Full text

Management, Information Systems, Management Information Systems +13

An Index of Factorial Simplicity

Henry F. Kaiser · Psychometrika · 1974 · 14.2K citations

Natural Sciences, Mathematics, Combinatorics +4