Concepedia
Statistics
Publications
4
Citations
145
H-Index
Active since
2010
Affiliations
University of Kassel(Current)
Hof University of Applied Sciences
Christine Falkenreck is an author at University of Kassel specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchCustomer SatisfactionE-businessInnovation AdoptionTrustBrandingTechnology
Publications per year
2010–2021
The Internet of Things – Chance and challenge in industrial business relationships
Christine Falkenreck, Ralf Wagner · Industrial Marketing Management · 2017 · 64 citations
Engineering, Industrial Internet Of Things, Smart Systems +13
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
Christine Falkenreck, Ralf Wagner · Journal of Marketing Management · 2011 · 30 citations
Customer Satisfaction, Innovation Adoption, Business-to-business Research +23
From managing customers to joint venturing with customers: co-creating service value in the digital age
Christine Falkenreck, Ralf Wagner · Journal of Business and Industrial Marketing · 2021 · 26 citations
Customer Experience, Customer Satisfaction, Innovation Adoption +22
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Christine Falkenreck, Ralf Wagner · Corporate Reputation Review · 2010 · 25 citations
Direct Marketing Activities, Customer Satisfaction, Different Cultures +10
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