Franklin Velasco

A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance

Franklin Velasco, Zhiyong Yang, Narayanan Janakiraman · Journal of Business Research · 2020 · 70 citations

Business, Marketing, Marketing Management +17

Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities

Franklin Velasco, Silvia L. Martin, Juan J. Cardenas et al. · Journal of Business Research · 2020 · 56 citations

Management, Organization Studies, Organizational Behavior +10

The battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels

Franklin Velasco, Alexandra Velasco · Journal of Business Research · 2019 · 44 citations

Business, Marketing, Nutrition +16

Exploring factors influencing domestic violence: a comprehensive study on intrafamily dynamics

Cintya Lanchimba, Juan Pablo Díaz-Sánchez, Franklin Velasco · Frontiers in Psychiatry · 2023 · 41 citations · Full text

Social Sciences, Sociology, Family Demography +16

Portrait of Boredom Among Athletes and Its Implications in Sports Management: A Multi-Method Approach

Franklin Velasco, Rafael Jordà · Frontiers in Psychology · 2020 · 39 citations · Full text

Education, Marketing, Psychology +12