Silvia L. Martin

Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

Silvia L. Martin, Rajshekhar G. Javalgi · Journal of Business Research · 2015 · 357 citations

Marketing, International Management, Marketing Capabilities +12

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Silvia L. Martin, Rajshekhar G. Javalgi, Luciano Ciravegna · Journal of Business Research · 2019 · 183 citations

International Business Strategy, Moderation Effect, International Business +12

Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation

Mathew Hughes, Silvia L. Martin, Robert E. Morgan et al. · Journal of International Marketing · 2010 · 162 citations · Full text

Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation

Silvia L. Martin, Rajshekhar G. Javalgi, Erin Çavuşgil · International Business Review · 2016 · 151 citations

International Business Strategy, International Business, Contingent Effect +11

Explaining performance determinants: A knowledge based view of international new ventures

Silvia L. Martin, Rajshekhar G. Javalgi · Journal of Business Research · 2019 · 100 citations

International Management, International Business Strategy, Firm Performance +14