Publication | Closed Access
A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
65
Citations
100
References
2020
Year
Customer SatisfactionMeta-analytic InvestigationBehavioral SciencesProduct TypeBehavioral Decision MakingConsumer StudyManagementConsumer ResearchConsumer AttitudeConsumer BehaviorUncertainty AvoidanceMarketingConsumer AppealPersuasion
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